Since our beginning in 1984 we have used our pragmatic approach, collective brand management expertise and attention to details to solve important brand-related business problems for our clients.  We hold ourselves accountable to two important standards: we provide solutions and services that consistently meet or exceed our clients’ expectations and we improve the brand management competency of our clients.

For almost three decades our clients have called upon us to provide powerful brand strategies for a very wide array of business issues – ranging from global corporate branding assignments to brand building for non-profit organizations.  Our wide landscape of client experiences has enabled our firm to develop a proven expertise and practical approach in the following areas of brand management competency:

• Brand Assessment Research. We believe in the power of using proven quantitative research methods to assess a brand’s strengths, weaknesses and opportunities.  But who doesn’t?  The difference is that we have been conducting brand assessment studies for more than 20 years.  Our clients benefit from the most powerful, proven research methodologies, delivered with the kind of business sense that appeals to all levels in the organization.

• Brand Positioning. The most powerful brand positioning strategy is the one that is most authentic. A brand positioning statement shouldn’t be fickle, based upon a short-term trend in the marketplace or the whim of the newest marketer in the company.  Frankly we are experts at identifying the authentic qualities of an organization and crafting a brand platform that is distinctive, relevant and can be consistently delivered.  We take our cues by carefully examining brand research, carefully analyzing and synthesizing strategic documents and using the instinct that comes from having been down the road many times.     

• Internal Brand Building. The key to building a strong corporate brand is cultivating an aligned, customer-centric culture. We developed our first internal brand-building program over 10 years ago.  Since then we have become the global leader in developing and implementing internal brand-building programs.  Thousands and thousands of employees have experienced our patented Power of Brand Alignment training workshops and programs.

• Personal Brand Assets. In some categories like professional and financial services, employees’ personal brands can have as much or more brand power than a corporate brand.  Karl D. Speak, our founding principal, is the respected pioneer of using personal brand as a business strategy. Developing strong personal brands that are aligned with a corporate brand can be the missing link in some organization’s brand strategy. Brand alignment is brand power.

As our name implies, we have the proven “tools” to take on the assignment, the experience and know-how to make our clients look like heroes.