There may not be a more exciting time to b e in the brand management services business. Today it’s more personal, more internal, more universal and more intense. For more than 30 years we’ve helped our clients integrate a brand building competency that fits their business model and their vision for growth. Thanks to challenges clients throw our way we’ve enjoyed being on the innovative edge of brand building.
Today our work is focused on integrating “what’s new” in branding in a way that is relevant for each of our clients’ situations. The importance of building a strong brand has never been more important, making sure all of our clients get all the blocking and tackling right is our passion.
Our work is focused on four of the most common brand management challenges facing organizations; two are traditional challenges facing many organizations in the early phases of their brand building competency and the other two are innovations in brand building being embraced by organizations with an advanced level of brand management competency.
- Brand Identity Systems – A well-constructed system of brand identities optimizes the number of product brand identities (less is more) and creates the proper balance between product and corporate brand building. Learn more about our approach.
- Development of Brand Platforms – A clearly defined brand platform articulates in practical language the authentic and distinctive characteristics of an organization that differentiates it in the marketplace. The purpose of a brand platform is to ensure consistency in brand communications and provide a practical context to support everyday brand building behaviors by all employees. Learn more.
- Internal Brand Building – Internal branding focuses and harnesses the power of an organization’s culture to build a strong brand. This is the new frontier of brand building where marketing becomes a leader in creating a truly customer-centric organization. Learn more.
- Leveraging the Personal Brand of Salespeople – For many organizations the personal brand of salespeople is one of the strongest links to customer loyalty, yet it’s the brand that receives the least attention by marketers. Formally integrating the personal brand of salespeople into the overall marketing/sales mix maybe the most important brand building strategy for many organizations. Learn more.
Our long-standing commitment is to improve our clients’ brand management competency. We do this by delivering practical solutions that meet the highest standards of the brand management practice and act as mentors to ensure the solutions are sustainable.