Monthly Archives: June 2008
Brand before it was Brand
Brand is Gaining Wide Acceptance
Brand has evolved into a business management concept that has broad-based application and approachable to all types and sizes of organizations. It is becoming the business discipline of focusing the organization’s resources, talents and commitments to deliver what’s important to … Continue reading
Companies Became Brands
The next phase of evolution for the broadening of brand as a management discipline became evident to me as our assignments expanded to address brand management at the corporate level of large organizations. The focus of these assignments revolved around … Continue reading
Brands Ownership was Expanding
It became clear that an evolution in brand building was underway when we were retained by one of the most respected retailers to develop a chain-wide initiative to build a portfolio of “owned brands,” product brands owned and managed by … Continue reading