Monthly Archives: September 2008

Learning About Perceptions Saves a Marriage!

Sounds like a tabloid headline doesn’t it? Our organization, Brand Tool Box has been conducting workshops on personal brand and the power of perceptions for years. Believe me, you hear a lot of stories about how relationships changed after the … Continue reading →

Corporate Policy thwarts Customer Service. . .again.

A recently written column by Nick Coleman in the Minneapolis Star Tribune titled “Cranky lady tangles with Mr. Nasty.” caught my attention. The title in and of itself is enough to get me to click, I’m a sucker for well-written … Continue reading →

Welcome to Brandspresso

Brandspresso is a new Brand Tool Box blog. This blog will provide a real world look at brand. Brand is so often presented as complex, hard to understand and frankly more pretentious than the topic deserves. Our approach is to make it … Continue reading →

When it comes to brand, what do Marketing and HR have in common? An iceberg!

We all know the tried and true metaphor of the iceberg that reminds us of the importance of taking into account what’s under the water to get a deeper understanding of the whole situation.   Many marketing and human resources executives … Continue reading →