Monthly Archives: December 2008

The Real Brand Inside the Brand

Truly great brands are few and far between. These great brands are in a class by themselves. For starters, these great brands consistently maintain their relevance as markets change through time. In addition, these standout brands consistently outperform competitors and … Continue reading →

Now may be the best time for brand building

Recession and economic chaos are key items on virtually every leadership team’s agenda. How do brand managers address or take advantage of these challenging times? Harvard Business Review recently re-released an article titled “Moving Upward in a Downturn” that offers … Continue reading →