Monthly Archives: September 2009
Is it a Halo or a Smokescreen?
The Halo Effect, by Phil Rosenzweig, is the business book that has been a long time in coming. I love this book. As far as business books go it is a page-turner. If you don’t own it yet (or haven’t … Continue reading
Posted in Blog, Corporate Brand Building |
Tagged Brand, brand management, brand strategy, leadership |
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