Monthly Archives: November 2009

Using Your Authentic Personal Brand to Become a More Effective Leader

Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading →

How Personal is Your Organization’s Brand Strategy?

There are brands that are personal and then there are personal brands. At the core of every brand strategy is an objective to create a personal connection with a brand. Organizations create brand identities that represent and remind customers of … Continue reading →