Brand Tool Box

We love what we do and it shows

For more than 30 years Brand Tool Box (started in 1984) has been coaching marketing professionals and executive teams acting as a catalyst to unlock an organization’s brand-building potential.

From the Inside to the Outside

In a nutshell, we help organizations of all types and sizes build brands inside and out. Literally, from the inside and on the outside. Starting 15 years ago our firm was one of the pioneers in developing internal brand-building programs and today we are one of the global leaders in internal brand building. For three decades we have worked closely with clients to develop brand-building tools that differentiate their brands on the outside.

What makes us different from other firms is what we are really about.

Leadership Buy-in.

We have a strong track record of leading executive leadership teams through the process of developing or repositioning corporate brands. We’re especially good at presenting to board of directors and gaining their buy-in.

Not our first rodeo.

We’ve done this type of work for over 30 years so we know how to develop powerful, authentic brand strategies, conduct powerful brand research, design new corporate identities and usage systems and engage everyone in the organization to support a new corporate brand. We are specialists in corporate brand and we don’t stray from our competency.

Speaking plainly and in your language.

We don’t need to impress you with an exclusive “brand language.” We prefer to talk about brand in simple terms and more importantly in a way that makes sense for your business.

Accountability to the core.

We know what it takes to get the job done and we have the value system to make sure we deliver on all of our commitments. We may lose some sleep keeping our commitments, but you’ll sleep tight.

Proven Innovations.

Brand Tool Box has a reputation as the global leader and innovator in internal brand-building programs. We are a unique organization melding world-class brand expertise and recognized best practices in organizational development to implement proven internal brand-building programs that connect employees to customers. Our internal brand-building programs are a combination of personal and organizational development excellence. The internal brand-building programs create engaged employees by facilitating the alignment of their personal brand with the organization’s brand. In addition, our practical learning models of brand and brand management have been used by thousands of business professionals around the world.

Collaboration produces better results.

We believe in the power of working together to produce ideas, strategies and tools that have a sharper edge and have commitment of the folks who will implement them.

We’re Thought Leaders.

We’re peers with some of the best and brightest brand experts around the world. Our executive consultants teach in MBA schools in the U.S., Europe and the U.K. Staying on top of what’s happening in the field of brand management provides us an extra edge in providing world-class solutions to our clients.

You Get the “A” Team.

We guarantee that an executive consultant will work continually with you on your branding project. Of course, other members of our staff will also be working on your project, but our executive consultants will be more than just figureheads making key presentations to your executives.

Last but not least, we love doing this type of work and that will show up in the way we work together.

Our Principals

  • Beth C. Speak
  • Karl D. Speak
  • Kathryn Henriksen
14451 Highway 7, Suite 212, Minnetonka, MN 55345 | info@brandtoolbox.com | 612.338.5009