Be Your Own Brand

In writing Be Your Own Brand, Karl D. Speak starts from the premise that a brand is a relationship, not a statement. And a personal brand is a special type of relationship, fueled by a strong belief system and tied to an emotional connection. Companies and products with strong brands are always the most successful in their industries. Strong, enduring personal relationships are every bit as sound and satisfying. Using the proven principles of successful brand building, David McNally and Karl Speak will show you in this best-selling book how to build the kind of enduring, resilient relationships that can drive personal as well as professional success.

In an accessible style, Be Your Own Brand presents a new and compelling brand-development model — “personal brand management” — to help you succeed by building on your own unique values and beliefs. These “branded” relationships will let you be more of who you are, not less, in all facets of your life. And Be Your Own Brand will help you create relationships that, like the best brands in the world of business, truly stand the test of time. This innovative brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand-building power inside the organization.

As a best-selling innovative text on personal brand, Be Your Own Brand has sold over 40,000 copies and been translated into 10 languages. The book has been lauded for its plain-speaking approachability that makes the concept of personal brand truly personal, enabling a mass audience of readers to benefit from this innovative concept in relationship building.