Brandspresso is a new Brand Tool Box blog. This blog will provide a real world look at brand. Brand is so often presented as complex, hard to understand and frankly more pretentious than the topic deserves. Our approach is to make it as pragmatic and personable as possible. We’ll do that here by breaking brand down in real-life situations. Welcome to Brandspresso!

P.S. If you want your “brand caffeine” a bit more stout, but still lacking any pretension, visit our other blog Brand Insight Wit Attitude.

Posted by Karl D. Speak