Brand Tool Box^® Brand Alignment Workshop

Employees can’t be told to live the brand — it just doesn’t work that way. At the core of every strong brand is an organization that is engaged and passionate about the way it makes a difference for its customers. Strong brands and sustainable customer loyalty starts inside the organization and is fueled with an engaged team of employees. Internal brand building is all about engaging employees on their terms about how they make a difference for customers and other team members.

The Brand Tool Box Brand Alignment workshop is proven to engage employees through an innovative training experience that helps individuals discover alignment between their personal brand and the brand of the organization.

The workshop employs the innovative concepts of personal brand based upon the best selling book Be Your Own Brand.

This powerful workshop integrates a meaningful personal development experience with a focused organizational development outcome. The content and instructional design of the workshop makes the learning engaging and relevant on a personal and professional level. This workshop is divided into three fast-paced modules and structured using contemporary instructional design techniques for effective learning and practical application. The three modules are:

• Module One: Personal Brand
  
• Module Two: Business Brand
  
• Module Three: The Client Name Brand
  

After attending the workshop, participants will be able to:

• Understand the concept of personal brand and how it can improve their relationship building skills.
  
• Learn how their brand contributes to building stronger customer relationships.
  
• Apply the personal brand skills to improve relationships with customers, team members and in all aspects of their life, strengthen their brand to be more personally successful.