Is Your Organization Taking Advantage of Internal Brand Building Yet? The “new breed” of global brand leaders has turned traditional brand building inside out. Over the last decade we have witnessed a fundamental shift, placing internal brand building at the core of corporate brand-building strategies. Internal brand building has become the source of brand power
Learn MorePersonal Virtues, Friends, and a Better World For many of us the end of the year is a time for reflection. I always use the end of the year to reflect on how often did I step up to leverage my personal qualities to make a difference for someone, especially someone in need. Am I
Learn MoreWomen and Perceptions - Accelerate, Don't Hesitate! Following is an excerpt and the highlights of a paper recently published reporting on a research study we conducted exploring how perceptions impact the way women interact and contribute in their professional activities. The complete paper is here. Many successful women leverage the power of perception, earning opportunities
Learn MoreUnderstanding a Healthcare Organization’s Patient-Centered Care Potential Every healthcare organization delivers on the promise of patient-centered care, to one degree or another. Employees or teams consistently delivering the highest levels of care are motivated in part by a strong sense of personal alignment with their employer. In essence these high performing caregivers believe there is
Learn MoreAuthentic Alignment - The New Brand of High Performers Will your team be one of the 50% that will exceed expectations or line up with the 50% that underachieve? Tapping into the power of authentic alignment is a solid strategy that will go a long way to ensuring your team is much more likely to
Learn MoreThe "Credit Union Way" - The Power to Create Brand Affinity Credit unions have a special opportunity to breathe new life into the brand affinity that has existed with their members for so many years. Historically this kinship (or affinity) developed organically based on a shared commitment to help members of a common employer or
Learn MoreBrand Affinity: Don't Squander It Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer relationship
Learn MoreLinkedIn - Personal or Corporate Brand Building Tool? Four million new users a month! That’s a number that struck me during a recent conference call with a few marketing and sales executives from LinkedIn. (More on the call later.) The fact that LinkedIn has become the dominant business professional social media channel is conventional wisdom.
Learn MoreA Brand Opportunity Hidden in Plain Sight If a marketer were handed a new brand to use in their marketing mix that wouldn’t impact their budget, how much would it increase the ROI of their marketing? What if a sales leader was given an innovative tool that would enable salespeople to build brand loyalty that
Learn MoreIs Your Marketing Brand Changing? As marketing managers have become brand managers and marketing communication managers are becoming “content marketing managers,” are corporate communications executives soon to become the CIBBO (chief internal brand building officer)? I am not trying to conjure up some sort of Dilbert-esque cynicism about job title inflation that might be taking
Learn MoreIt's Time for a Brandversation! I think it is time to begin a pragmatic conversation about brand, let’s call it a “Brandversation.” I am talking about having an on-going practical and interesting conversation about brand that we all can learn from and enjoy. The good news is that there are a lot people talking about
Learn MoreUnbranding the Word Brand “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The time
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