Is Your Organization Taking Advantage of Internal Brand Building Yet?

Is Your Organization Taking Advantage of Internal Brand Building Yet? The “new breed” of global brand leaders has turned traditional brand building inside out. Over the last decade we have witnessed a fundamental shift, placing internal brand building at the core of corporate brand-building strategies. Internal brand building has become the source of brand power

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Personal Virtues, Friends, and a Better World

Personal Virtues, Friends, and a Better World For many of us the end of the year is a time for reflection.  I always use the end of the year to reflect on how often did I step up to leverage my personal qualities to make a difference for someone, especially someone in need.  Am I

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Women and Perceptions: Accelerate, Don’t Hesitate

Women and Perceptions - Accelerate, Don't Hesitate! Following is an excerpt and the highlights of a paper recently published reporting on a research study we conducted exploring how perceptions impact the way women interact and contribute in their professional activities.  The complete paper is here.  Many successful women leverage the power of perception, earning opportunities

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Creating a Tipping Point in Patient-Centered Care

Understanding a Healthcare Organization’s Patient-Centered Care Potential Every healthcare organization delivers on the promise of patient-centered care, to one degree or another.  Employees or teams consistently delivering the highest levels of care are motivated in part by a strong sense of personal alignment with their employer.  In essence these high performing caregivers believe there is

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Brand Affinity: Don’t Squander It

Brand Affinity: Don't Squander It Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer relationship

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LinkedIn – Personal or Corporate Brand Building Tool?

LinkedIn - Personal or Corporate Brand Building Tool? Four million new users a month! That’s a number that struck me during a recent conference call with a few marketing and sales executives from LinkedIn. (More on the call later.) The fact that LinkedIn has become the dominant business professional social media channel is conventional wisdom.

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A Brand Opportunity Hidden in Plain Sight

A Brand Opportunity Hidden in Plain Sight If a marketer were handed a new brand to use in their marketing mix that wouldn’t impact their budget, how much would it increase the ROI of their marketing? What if a sales leader was given an innovative tool that would enable salespeople to build brand loyalty that

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Is Your Marketing Brand Changing?

Is Your Marketing Brand Changing? As marketing managers have become brand managers and marketing communication managers are becoming “content marketing managers,” are corporate communications executives soon to become the CIBBO (chief internal brand building officer)? I am not trying to conjure up some sort of Dilbert-esque cynicism about job title inflation that might be taking

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It’s Time for a Brandversation!

It's Time for a Brandversation! I think it is time to begin a pragmatic conversation about brand, let’s call it a “Brandversation.” I am talking about having an on-going practical and interesting conversation about brand that we all can learn from and enjoy. The good news is that there are a lot people talking about

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Unbranding the Word Brand

Unbranding the Word Brand “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The time

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