Women and Perceptions: Accelerate, Don’t Hesitate

Women and Perceptions - Accelerate, Don't Hesitate! Following is an excerpt and the highlights of a paper recently published reporting on a research study we conducted exploring how perceptions impact the way women interact and contribute in their professional activities.  The complete paper is here.  Many successful women leverage the power of perception, earning opportunities

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Creating a Tipping Point in Patient-Centered Care

Understanding a Healthcare Organization’s Patient-Centered Care Potential Every healthcare organization delivers on the promise of patient-centered care, to one degree or another.  Employees or teams consistently delivering the highest levels of care are motivated in part by a strong sense of personal alignment with their employer.  In essence these high performing caregivers believe there is

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Brand Affinity: Don’t Squander It

Brand Affinity: Don't Squander It Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer relationship

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Is Your Marketing Brand Changing?

Is Your Marketing Brand Changing? As marketing managers have become brand managers and marketing communication managers are becoming “content marketing managers,” are corporate communications executives soon to become the CIBBO (chief internal brand building officer)? I am not trying to conjure up some sort of Dilbert-esque cynicism about job title inflation that might be taking

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It’s Time for a Brandversation!

It's Time for a Brandversation! I think it is time to begin a pragmatic conversation about brand, let’s call it a “Brandversation.” I am talking about having an on-going practical and interesting conversation about brand that we all can learn from and enjoy. The good news is that there are a lot people talking about

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Unbranding the Word Brand

Unbranding the Word Brand “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The time

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Want to Become the Brand of Choice? Pick Two!

Want to Become the Brand of Choice? Pick Two! Want to become brand of choice? Who doesn’t? It’s not easy, but developing a strategy doesn’t have to be complicated. Making concepts like becoming brand of choice simpler and more pragmatic empowers more people to use them to their benefit. Robust, fact-based discussions using simple well-understood

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