Category Archives: Internal Brand Building
Strong Cultures Create Strong Brands
How well organizations link brand on the outside with the brand on the inside will ultimately determine how strong their corporate brand will become. There are many implications to this important notion; in particular it is becoming imperative that marketing … Continue reading
Marketing’s New Brand Building Partner…
Conventional wisdom has it that brand building is a niche competency contained within the marketing silo. There is an innovation in brand building now taking place that integrates the relationship-building competencies of the marketing and HR functions.
The Iceberg from HR’s Point of View
In this post I suggested using the metaphor of an iceberg to better understand the whole of brand building. The essence of the blog entry suggested that effective brand building required a dual effort, represented by the two parts of … Continue reading
When it comes to brand, what do Marketing and HR have in common? An iceberg!
We all know the tried and true metaphor of the iceberg that reminds us of the importance of taking into account what’s under the water to get a deeper understanding of the whole situation. Many marketing and human resources executives … Continue reading