Category Archives: Blog

Leadership Platform 2.0 – A practical example

This is a short little ditty describing a real-life illustration of a concept I presented in a recent blog. While I was catching up on my unending stack of business magazines I came across an article that illustrated a simple … Continue reading →

Leadership Platform 2.0: Fostering Customer-Centric Leadership

  “The purpose of business is to create a customer.”

Are Strong Personal Brands Hypomanic?

I recently completed writing the expanded and updated version of Be Your Own Brand (to be released in January 2011). So for the last few months I have spent time reflecting on how my perspective on personal brand has evolved … Continue reading →

The meaning behind customer engagement

What do customer engagement and employee engagement have in common? And why does it matter? Hint: The relationship between these two things will help senior managers make a cognitive connection between “the soft stuff” or business intangibles, and hard tangible … Continue reading →

Personal Brand From a Different Perspective continued

This is a continuation of the previous interview with a Spanish interviewer.

Personal Brand From a Different Perspective

From time to time, foreign journalists ask to interview me about the concept of personal brand described in Be Your Own Brand and more recently on my perspective on internal brand building. For a whole set of reasons I happen … Continue reading →

Authentic Personal Brand: The Road Less Traveled

The virtues of truth and honesty are at the core of becoming a strong authentic personal brand.  When an individual embraces authentic personal brand as an operating principle, the universe of strong, positive relationships is expanded and the possibilities for … Continue reading →

Using Your Authentic Personal Brand to Become a More Effective Leader

Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading →

How Personal is Your Organization’s Brand Strategy?

There are brands that are personal and then there are personal brands. At the core of every brand strategy is an objective to create a personal connection with a brand. Organizations create brand identities that represent and remind customers of … Continue reading →

Is it a Halo or a Smokescreen?

The Halo Effect, by Phil Rosenzweig, is the business book that has been a long time in coming. I love this book. As far as business books go it is a page-turner. If you don’t own it yet (or haven’t … Continue reading →