Category Archives: Personal Brand Building
One of the core promises of a brand is that it will reduce uncertainty for consumers and eliminate some stress in their everyday decision making. When brands are distinctive and different, conventional wisdom holds, it’s usually easier to make a … Continue reading
Believe it or not there are a number of situations where having a strong brand can adversely impact an individual or an organization. I was reminded of such a situation recently while enjoying a conversation over dinner with friends of … Continue reading
In the professional services category, which brand is more important? Is it the personal brand of the associate or the brand of the firm? The simple answer is both because they both represent important relationship connections with a client. The … Continue reading
“The Medium is the Message,” a famous aphorism by Marshall McLuhan, reminds us that oftentimes the medium has a big influence on how a message is perceived. The perceptions we create using various social media tools makes this sage advice … Continue reading
The difference between who you really are and how different people perceive you can make a difference in how you perceive yourself. Confusing? Let me try and explain this conundrum.
I recently completed writing the expanded and updated version of Be Your Own Brand (to be released in January 2011). So for the last few months I have spent time reflecting on how my perspective on personal brand has evolved … Continue reading
This is a continuation of the previous interview with a Spanish interviewer.
From time to time, foreign journalists ask to interview me about the concept of personal brand described in Be Your Own Brand and more recently on my perspective on internal brand building. For a whole set of reasons I happen … Continue reading
The virtues of truth and honesty are at the core of becoming a strong authentic personal brand. When an individual embraces authentic personal brand as an operating principle, the universe of strong, positive relationships is expanded and the possibilities for … Continue reading
Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading