Category Archives: Personal Brand Building

Now may be the best time for brand building

Recession and economic chaos are key items on virtually every leadership team’s agenda. How do brand managers address or take advantage of these challenging times? Harvard Business Review recently re-released an article titled “Moving Upward in a Downturn” that offers … Continue reading →

Learning About Perceptions Saves a Marriage!

Sounds like a tabloid headline doesn’t it? Our organization, Brand Tool Box has been conducting workshops on personal brand and the power of perceptions for years. Believe me, you hear a lot of stories about how relationships changed after the … Continue reading →

Welcome to Brandspresso

Brandspresso is a new Brand Tool Box blog. This blog will provide a real world look at brand. Brand is so often presented as complex, hard to understand and frankly more pretentious than the topic deserves. Our approach is to make it … Continue reading →

“It isn’t what they say about you, it’s what they whisper.” – Errol Flynn

Errol Flynn’s profound insight speaks volumes about perceptions.  It is an insight that every business professional that cares about their brand should heed and keep top of mind.  Perception may be the most important of all the tenets that comprise … Continue reading →