Your CEO Wants to Learn More About Brand, So Stop the Blah, Blah, Blah

Your CEO Wants to Learn More About Brand, So Stop the Blah, Blah, Blah   “The truth of religion [lies] within the human capacity to experience it.” – William James Brand is the religion of marketing. How executives experience the impact of brand on their business determines its relevance to them.  Let’s take Chuck Berger,

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Every CEO Is an Enthusiastic Brand Supporter, If You Help Them Make the Right Connections

Every CEO Is an Enthusiastic Brand Supporter, If You Help Them Make the Right Connections I have learned through my 30 years of working with clients that when you help executives make the right connections about brand they become enthusiastic supporters.  When cast in the proper context, brand becomes a powerful leadership strategy.  At the

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Brand Mutuality – A Perspective on Today’s Brand Building

Brand Mutuality – A Perspective on Today’s Brand Building In less than 20 years, personal brand has become the Zeitgeist of the way individuals think about their professional life and, central to that ethos, young business professionals have drawn a line in the sand vowing never to surrender their personal brand equity to any company.

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The Inside Story of the Brand Building 80/20 Rule

The Inside Story of the Brand Building 80/20 Rule Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support of

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The Power of Purpose and Authenticity

Purpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices.  A

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Brand Affinity: Don’t Squander It

Brand Affinity: Don't Squander It Moving up the brand ladder. Step One: Brand awareness. Step Two: Brand loyalty. Top step: Brand affinity. Brand affinity – most companies want it, few obtain it. And some organizations are born with it and risk squandering it. Brand affinity is the most enduring and valuable level of customer relationship

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