Leadership Presence – Substance Powers Style

Leadership Presence – Substance Powers Style Leadership presence is an intangible factor that amplifies a leader’s effectiveness. Leadership presence is earned authority and is comprised of two parts.  There is presence that is shown, emphasizing a leader’s style when interacting with others.  The other component is the presence that is felt, the expectation that the

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Your CEO Wants to Learn More About Brand, So Stop the Blah, Blah, Blah

Your CEO Wants to Learn More About Brand, So Stop the Blah, Blah, Blah   “The truth of religion [lies] within the human capacity to experience it.” – William James Brand is the religion of marketing. How executives experience the impact of brand on their business determines its relevance to them.  Let’s take Chuck Berger,

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The Inside Story of the Brand Building 80/20 Rule

The Inside Story of the Brand Building 80/20 Rule Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support of

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Is Your Organization Taking Advantage of Internal Brand Building Yet?

Is Your Organization Taking Advantage of Internal Brand Building Yet? The “new breed” of global brand leaders has turned traditional brand building inside out. Over the last decade we have witnessed a fundamental shift, placing internal brand building at the core of corporate brand-building strategies. Internal brand building has become the source of brand power

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Creating a Tipping Point in Patient-Centered Care

Understanding a Healthcare Organization’s Patient-Centered Care Potential Every healthcare organization delivers on the promise of patient-centered care, to one degree or another.  Employees or teams consistently delivering the highest levels of care are motivated in part by a strong sense of personal alignment with their employer.  In essence these high performing caregivers believe there is

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It’s Time for a Brandversation!

It's Time for a Brandversation! I think it is time to begin a pragmatic conversation about brand, let’s call it a “Brandversation.” I am talking about having an on-going practical and interesting conversation about brand that we all can learn from and enjoy. The good news is that there are a lot people talking about

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