Leadership Presence – Substance Powers Style

Leadership Presence – Substance Powers Style Leadership presence is an intangible factor that amplifies a leader’s effectiveness. Leadership presence is earned authority and is comprised of two parts.  There is presence that is shown, emphasizing a leader’s style when interacting with others.  The other component is the presence that is felt, the expectation that the

Learn More

Brand Mutuality – A Perspective on Today’s Brand Building

Brand Mutuality – A Perspective on Today’s Brand Building In less than 20 years, personal brand has become the Zeitgeist of the way individuals think about their professional life and, central to that ethos, young business professionals have drawn a line in the sand vowing never to surrender their personal brand equity to any company.

Learn More

Women and Perceptions: Accelerate, Don’t Hesitate

Women and Perceptions - Accelerate, Don't Hesitate! Following is an excerpt and the highlights of a paper recently published reporting on a research study we conducted exploring how perceptions impact the way women interact and contribute in their professional activities.  The complete paper is here.  Many successful women leverage the power of perception, earning opportunities

Learn More

When Can a Strong Personal Brand Become a Limitation?

When Can a Strong Personal Brand Become a Limitation? Believe it or not there are a number of situations where having a strong brand can adversely impact an individual or an organization. I was reminded of such a situation recently while enjoying a conversation over dinner with friends of mine. One of the friends (let’s

Learn More
14451 Highway 7, Suite 212, Minnetonka, MN 55345 | info@brandtoolbox.com | 612.338.5009