Brand Stewardship – An Individual Sport Brand Stewardship. Sounds like a lofty ideal. Frankly, in some ways it almost seems like a notion that is out of synch with our world today. Stewardship is a long term concept trying to survive in a world with a short attention span. But thinking of it that way
Learn MoreEvery CEO Is an Enthusiastic Brand Supporter, If You Help Them Make the Right Connections I have learned through my 30 years of working with clients that when you help executives make the right connections about brand they become enthusiastic supporters. When cast in the proper context, brand becomes a powerful leadership strategy. At the
Learn MoreBrand Mutuality – A Perspective on Today’s Brand Building In less than 20 years, personal brand has become the Zeitgeist of the way individuals think about their professional life and, central to that ethos, young business professionals have drawn a line in the sand vowing never to surrender their personal brand equity to any company.
Learn MoreUnbranding the Word Brand “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The time
Learn MoreBuilding a Bridge is “The Way” to a Stronger Brand (This is the first in a series describing an innovative brand building process known as internal brand building and how it is being used by organizations to leverage the unique strengths of “the organization’s way” to become and sustain being the brand of choice in
Learn MoreThe Inside Story of the Brand Building 80/20 Rule Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support of
Learn MorePerceptions are reality and being perceived accurately has a big impact on anyone's success, self-confidence and overall happiness. That’s not an opinion - it’s based upon proven science. How you are perceived is not random and you have much more control than you might think. Scientists have discovered that people with certain traits are naturally
Learn MoreReady to Start Internal Brand Building? Here are 5 Things to Make You Look Smart Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden brand power that resides inside its culture. In this cramped blog
Learn MoreIs Your Organization Taking Advantage of Internal Brand Building Yet? The “new breed” of global brand leaders has turned traditional brand building inside out. Over the last decade we have witnessed a fundamental shift, placing internal brand building at the core of corporate brand-building strategies. Internal brand building has become the source of brand power
Learn MorePersonal Virtues, Friends, and a Better World For many of us the end of the year is a time for reflection. I always use the end of the year to reflect on how often did I step up to leverage my personal qualities to make a difference for someone, especially someone in need. Am I
Learn MoreWomen and Perceptions - Accelerate, Don't Hesitate! Following is an excerpt and the highlights of a paper recently published reporting on a research study we conducted exploring how perceptions impact the way women interact and contribute in their professional activities. The complete paper is here. Many successful women leverage the power of perception, earning opportunities
Learn MoreUnderstanding a Healthcare Organization’s Patient-Centered Care Potential Every healthcare organization delivers on the promise of patient-centered care, to one degree or another. Employees or teams consistently delivering the highest levels of care are motivated in part by a strong sense of personal alignment with their employer. In essence these high performing caregivers believe there is
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