Brand Tool Box^® Coaching Guide

Training is just the beginning. We know that internal brand building happens outside of the classroom and on the job all day, everyday. Without consistent reinforcement at the functional supervisory level, the skills and commitment established in the internal brand-building training workshops will dissipate. Research indicates that the number one reason training fails is lack of management support.

The Coaching Sessions are an integral part of the Brand Tool Box Internal Brand-Building Program.

Designed as a six-month coaching program for managers and supervisors to use within their departments, these sessions include specific exercises and dialogues to continue the personal and organization brand conversation well after the workshop. This proven tool provides department leaders with a practical facilitation guide to conduct six team meetings that reinforce the key learning concepts contained in the training workshops.

The coaching sessions address the requirement of Level Three in the Kirkpatrick model to measure learning results.