Comments for http://www.brandtoolbox.com Mon, 22 Aug 2011 06:11:24 +0000 hourly 1 http://wordpress.org/?v=3.1 Comment on When it comes to brand, what do Marketing and HR have in common? An iceberg! by Luigi Fulk http://www.brandtoolbox.com/blog/what-do-marketing-and-hr-have-in-common-an-iceberg/#comment-2016 Luigi Fulk Mon, 22 Aug 2011 06:11:24 +0000 http://www.brandtoolbox.com/blog/?p=27#comment-2016 Thank you for you post. You open my mind, and I absolutely agree with you. I will bookmark this post and see if you more updates. Also I'll check back to see what other people are saying concerning this post. Many Thanks once again. Thank you for you post. You open my mind, and I absolutely agree with you. I will bookmark this post and see if you more updates. Also I’ll check back to see what other people are saying concerning this post. Many Thanks once again.

]]> Comment on How Well is Your Company Leveraging the Modern Brand Portfolio? by Ron Strauss http://www.brandtoolbox.com/blog/how-well-is-your-company-leveraging-the-modern-brand-portfolio/#comment-2006 Ron Strauss Sat, 25 Jun 2011 16:40:32 +0000 http://www.brandtoolbox.com/?p=736#comment-2006 Terrific observations. The interplay and mutual benefit of personal, corporate and product/service brand relationships is often under-appreciated. In fact, brand relationships among all members of a value creation network can be viewed in this manner. As in supply chain participants and their brands, industry associations, investors, etc. Ron Strauss Founder & CEO Brandzone Co-author: 'Value Creation: The Power of Brand Equity' Terrific observations. The interplay and mutual benefit of personal, corporate and product/service brand relationships is often under-appreciated. In fact, brand relationships among all members of a value creation network can be viewed in this manner. As in supply chain participants and their brands, industry associations, investors, etc.

Ron Strauss
Founder & CEO
Brandzone
Co-author: ‘Value Creation: The Power of Brand Equity’

]]> Comment on Are your URL and IRL in Balance? by admin http://www.brandtoolbox.com/blog/are-your-url-and-irl-in-balance/#comment-990 admin Thu, 24 Mar 2011 02:03:55 +0000 http://beta.brandtoolbox.com/?p=657#comment-990 There an opportunity for us all, but be careful so that the tool hits the nail on the head and not your thumb! There an opportunity for us all, but be careful so that the tool hits the nail on the head and not your thumb!

]]> Comment on Are your URL and IRL in Balance? by admin http://www.brandtoolbox.com/blog/are-your-url-and-irl-in-balance/#comment-989 admin Thu, 24 Mar 2011 02:03:36 +0000 http://beta.brandtoolbox.com/?p=657#comment-989 There are few things like social media that have had such a profound effect and the potential rewards in the way individuals interact with each other. Using social media to build stronger relationships is an opportunity for us all, but be careful so that the tool hits the nail on the head and not your thumb! There are few things like social media that have had such a profound effect and the potential rewards in the way individuals interact with each other. Using social media to build stronger relationships is an opportunity for us all, but be careful so that the tool hits the nail on the head and not your thumb!

]]> Comment on Perceptions: Are You a Fish or a Squirrel? by admin http://www.brandtoolbox.com/blog/perceptions-are-you-a-fish-or-a-squirrel/#comment-987 admin Wed, 23 Mar 2011 21:05:25 +0000 http://brandtoolbox.com/brandspresso/?p=55#comment-987 hi hi

]]> Comment on The Iceberg from HR’s Point of View by Dave Ruce http://www.brandtoolbox.com/blog/the-iceberg-from-hrs-point-of-view/#comment-763 Dave Ruce Mon, 26 Jan 2009 14:14:44 +0000 http://www.brandtoolbox.com/blog/?p=29#comment-763 Karl- You couldn't have described BBY's "administrative" approach to HR, complete with impenetrable silos, any better. Karl-
You couldn’t have described BBY’s “administrative” approach to HR, complete with impenetrable silos, any better.

]]> Comment on Brand Evolution – Brands Started as Products by Jonathan Salem Baskin http://www.brandtoolbox.com/blog/brand-evolution/#comment-762 Jonathan Salem Baskin Thu, 05 Jun 2008 10:17:00 +0000 http://www.brandtoolbox.com/blog/?p=13#comment-762 i don't think there's any good measure for brand value...at least none upon which forward-looking decisions might be based, let alone commitment of stock or investment money (it's usually a vague catch-all for aspects of balance sheet results that defy other/better explanations). i've come up with a novel proposition to solve the matter. brand strategy magazine has just posted it on its blog, and the essay is entitled "mad metrics." i'd be interested to hear your reaction: http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/ i don’t think there’s any good measure for brand value…at least none upon which forward-looking decisions might be based, let alone commitment of stock or investment money (it’s usually a vague catch-all for aspects of balance sheet results that defy other/better explanations).

i’ve come up with a novel proposition to solve the matter. brand strategy magazine has just posted it on its blog, and the essay is entitled “mad metrics.”

i’d be interested to hear your reaction:

http://brandstrategy.wordpress.com/2008/06/04/mad-metrics/

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