Karl Speak is a speaker in a class by himself! He is amazing in his ability to engage people of all levels and make them feel like brand experts. I have produced the best and Karl Speak is in the upper echelon of speakers.
— Dan Yaman, President, LiveSparkKarl Speak mesmerizes audiences with his capacity to turn the “take-for-granted” into the profound. People who believe brand making is the province only of market researchers and ad writers leave with a deep and affirming realization of their personal power for creating and enriching a brand.
— Chip Bell Author, Magnetic Service: Secrets for Creating Passionately Devoted CustomersYour presentation certainly brought a new perspective on brand to our audience of brand professionals
— Bryn Mooth Editor, HOW MagazineYour speech to the President’s Club at our National Sales Meeting really gave us an understanding of what brand is that we didn’t have. You made a big impact on our executives and their understanding of brand as a real-world business tool, and not some academic marketing concept!
— Elaine Kramer VP of HR, Pulte HomesWe chose Karl because of his global reputation as a brand management expert. He made the concept of brand work for our people in 23 countries. He introduced our brand to key executives in a compelling and relevant way.
— Giles Elliot Director, Skandia, StockholmSpeaking Engagements
Karl is the most dynamic and relevant speaker on using the power of brand to help salespeople prosper and organizations build strategic corporate brands! Karl delivers his innovative, straightforward and practical message of brand alignment in a highly interactive, fun style, punctuated with many real-world stories. Karl’s reputation as a global speaker is built upon his over 30 years of experience working with organizations to build stronger corporate brands and helping thousands of sales professionals use the power of personal brand (based upon his pioneering book on personal brand, Be Your Own Brand) to foster the highest level of customer loyalty. His Power of Brand Alignment message has been enthusiastically received by tens of thousands of individuals from over 25 countries around
the world.
When you need a speaker to jump-start an audience to build stronger, expanded and highly engaged customer relationships, deliver a set of hands-on tools and a message salespeople love to hear or ignite a customer-centric passion at annual employee meetings, this is your go-to-guy! Karl’s a straightforward guy, with a practical, yet personally energizing message that will matter to people in the audience. No one is more fluent, articulate, passionate and engaging on the topic of growing customer relationships and using the Power of Brand Alignment to ignite employees’ passions for your organization.
For more information on Karl’s dynamic speaking style, topics and how to book him for your next engagement, you can download the speaker flier.
A Sample of Popular Speech Topics
“Feel like you’re selling a commodity?”
Learn the power of selling your corporate brand to create a differentiating customer relationship.
If you sell a product eventually you will become a commodity. Lead with your corporate brand and your product will be differentiated.
Karl will provide a proven, practical set of tools to sell the power of a corporate brand. Salespeople will learn how to differentiate the customer relationships by selling the “who” of the organization that differentiates the organization’s product and service.
Are Your Customers More Loyal to Your Salespeople or Your Company?
Karl will show your audience that it doesn’t have to be either or, but by embracing the Power of Brand Alignment both brands can flourish in a way never imagined.
Are You Taking Advantage of the Power of Positive Perceptions?
Most salespeople and customer service professionals’ focus on what they accomplished during interactions, not the perception they left with the customer. The perception left today sets up the on-going relationship and context for the next interaction. Karl’s popular and straightforward message on perceptions will be an eye-opener for individuals, no matter how long they have been working with customers.
Are Salespeople Leveraging the Power of Their Personal Brand? When you understand brand on a personal level its power increases dramatically. Whether as a sales training tool; a personal development tool; or a leadership development tool; brand can bring big new insights into everyone’s relationship-building skills.
The Practical and Relevant Guide of Brand for Executives. After almost 30 years of working with executives of organizations of all sizes and virtually every industry, profit and non-profit, Karl knows how to make brand real for executives. Karl boils-down the topic of brand into the four things that an executive needs to know about brand.
Growing Through the Power of a Customer-Centric Leadership. Highly engaged employees and high performance teams are energized not by what the organization does, but by the difference they make for a customer. Karl shows audiences how the Power of Brand Alignment is the framework that will focus employees on the things that matter most to customers. Higher levels of customer engagement drive higher levels of employee engagement and vice versa.
Professional Service Client Loyalty= Personal Brand +Firm Brand. Karl has an energizing and practical message about the power of brand alignment for professional services firms.
Women Business Professionals: Use the Power of Perceptions to Catapult Your Career. Karl has spoken to a number of different women’s’ groups inside organizations and in public forums. In his highly engaging style he helps audience members to not be held prisoner by how people perceive you, use the power of perceptions to get credit for your strengths and build relationships that will take your career to the next level.