Brand: An Inside-Out Perspective

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Brand Tool Box.

This 24-page mini-book is full of insights about building brands from the inside out. As an innovator in internal brand-building programs, Brand Tool Box has more than fifteen years of experience in designing and implementing internal brand-building programs for clients around the world.

Designed for executives and senior leadership, Brand: An Inside-Out Perspective provides practical, easy-to-understand concepts for extending brand building beyond the marketing department.