Personal Brand Management Tool Kit
The Personal Brand Management Tool Kit is a robust framework for personal branding, with proven tools to help you discover your authentic self and gain clarity in how you make a difference in your relationships.
As part of the process, you’ll receive perceptions feedback from others that will be invaluable in knowing the brand you’re projecting. In addition, the exercises included in the handbooks will help you become accountable to the perceptions you want to convey.
Brand Tool Box® Personal Brand Audio Tutorial
This 34-minute CD is based on Karl D. Speak’s pioneering work in authentic personal brand. You’ll learn the three practical principles of strong personal brands, a simple model for defining the perceptions you want others to associate with you, and tips for being more of who you are.
Brand Tool Box® Personal Brand Platform Handbook
This series of exercises will help you define your personal brand platform, using a simple, proven framework.
Brand Tool Box® Personal Brand Assessment Handbook
This internet-based feedback tool is quick and easy to implement, and provides a customized report describing how your brand is perceived by others. Professional associates, friends, and family give you their perceptions of you in their words, unlike the check list approach used by many assessments.
You’ll be able to compare the brand you want to be to the brand you really are, followed by a series of exercises to reinforce the perceptions you want others to have of you.
Additional exercises and an action plan are included to help you strengthen and manage your personal brand.
These robust and effective tools will:
- Provide a framework to enable you to consistently create the perceptions that represent your authentic personal brand.
- Give you keen insights from the fact-based perceptions assessment that describes the strengths and weaknesses of your brand today.
- Enable you to develop an action plan to build a stronger authentic personal brand targeted at different types of relationships.