Personal Brand Platform Audio Tool Kit
The Brand Tool Box® Personal Brand Platform Audio Tool Kit is a set of tools designed to help you build your authentic personal brand. The process is based on the personal branding concepts developed by Karl D. Speak and first published in Be Your Own Brand, the best-selling book now available in a revised and expanded second edition.
The Brand Tool Box® Personal Brand Platform Audio Tool Kit contains the following tools:
Brand Tool Box® Personal Brand Audio Tutorial
This 34-minute CD is based on Karl D. Speak’s pioneering work in authentic personal brand. You’ll learn the three practical principles of strong personal brands, a simple model for defining the perceptions you want others to associate with you, and tips for being more of who you are.
Brand Tool Box® Personal Brand Platform Handbook
This series of exercises will help you define your personal brand platform, using a simple, proven framework. Also included is a series of perceptions exercises and a straightforward action plan to help you strengthen and manage your authentic personal brand.
These easy and quick personal branding tools will:
- Provide you with insights into personal brand and principles for becoming a strong brand.
- Give you a framework to develop your personal brand platform—the brand you want to be to make a difference for others.
- Help you develop an action plan to build a stronger, authentic personal brand using the power of perceptions.