Personal Brand Platform Tool Kit
The Brand Tool Box Personal Brand Platform Tool Kit contains the newly revised and expanded version of Be Your Own Brand and the Brand Tool Box® Personal Brand Platform Handbook. Together, these two personal branding items will help you learn more about yourself and how you can have stronger relationships in all aspects of your life.
Be Your Own Brand
The second edition of the classic book on personal brand written by Karl D. Speak, presents a compelling brand-development model to help you succeed by building on your own unique values and beliefs. Reading Be Your Own Brand will allow you to gain a deep understanding of the personal brand concepts of authenticity, making a difference, and relationship alignment to become a strong personal brand. This deep understanding of personal brand will help you develop personal brand-building strategies to achieve more of what you want by being more of who you are.
Learn more about Be Your Own Brand.
Brand Tool Box® Personal Brand Platform Handbook
A series of exercises to help you define your personal brand platform using a simple, proven framework. Also included are a series of perception exercises and a straightforward action plan that will help you strengthen and manage your authentic personal brand.
These proven personal branding tools will:
- Provide you with deep insights into personal brand and the possibilities for achievement through strong, positive relationships.
- Allow you to see how closely your brand aligns with important relationships in your life—particularly with your employer.
- Give you a framework to develop your personal brand platform—the brand you want to be in order to make a difference for others.
- Enable you to develop an action plan to build a stronger authentic personal brand using the power of perceptions.
This innovative personal brand development approach will also benefit companies and organizations of all types by harnessing the power of the individual to ignite the collective brand-building power inside an organization.
Packaged together as a tool, these two items have been used by thousands of people in companies all over the world to help them define their personal brand and discover how they align with their organizations.