Brand Tool Box^® Personal Brand Leadership

Become more of who you are, not less.  Understanding that personal brands are based on values and you don’t have to be one person at the office and someone else at home is a central theme of Brand Tool Box^® Personal Brand Leadership, a workshop designed to provide the tools and insights to build a stronger personal brand.

Applying the personal brand concepts in the best-selling book, Be Your Own Brand, this workshop impacts participants’ professional and personal lives through new relationship-building skills. Participants define their personal brand and learn to apply those values and distinctive qualities to make a difference for someone else.

The interactive workshop helps participants:

• Gain a clear understanding of how to use the power of personal brand to connect their personal values with a new set of relationship skills for all aspects of their lives.
• Define their personal brand in terms that will enable them to consistently and conscientiously make a difference in all their relationships.
• Develop specific strategies and tools based upon their personal brand framework to establish and grow relationships at work, with friends and family.

This workshop has been used in the following applications:

• As a foundation-level module in sales training and customer service training
• Individual employee coaching programs
• General team-building training programs

This workshop can be customized for different training applications where enhanced relationship-building skills are a primary learning objective in the curriculum.