A brand on the outside is only as strong as a brand on the inside.
How we approach brand
Brand Tool Box is a niche professional services firm, working with clients to establish and strengthen the relationships that matter most to their success.
Our services are proven, practical, and steeped in three decades of customizing them as brand building tools for a broad range of businesses and non-profit organizations.
At the heart of our professional services is our practical understanding of brand and belief that fostering brand alignment is the most powerful relationship-building process for businesses and individuals. We’re always enthusiastic to adapt and customize our proven models of brand and services to help our clients build stronger relationships that will drive their growth—the business side of brand.
Our services are delivered with the active involvement of a senior consultant on larger assignments. Our executive coaching and training programs are delivered through our large network of certified executive coaches and trainers.
Our brand building services fall into three categories:
The core of our brand consulting services is corporate brand building, with a strong focus on developing corporate brand platforms. In addition to corporate brand platform development, we take on a myriad of assignments related to improving an organization’s brand management competency.
Internal Brand Building
As a global leader in the development and implementation of internal brand building programs, our services span the spectrum of program design, internal brand assessment, internal brand training, program reinforcement, and sustainability.
Our executive coaching services are used in several different ways. As a stand-alone leadership development tool, our certified executive coaches use our personal brand-based coaching to help individuals enhance their relationship building skills.
Our executive coaching tool is used to provide on-going coaching services to key internal brand influencers as a part of the organizational development sustainability activities.
The other very different executive coaching involves one of our executive consultants working closely with senior executives to expand their practical knowledge of brand building as a tool to engage the executive as a supportive, active executive sponsor of brand building.