What is it?

Brand Tool Box has been developing and conducting training workshops for more than two decades. Our first major training assignment involved designing and implementing a brand management training workshop to support a global Fortune 100 company introduce brand management to its executive operating teams across the organization.

Brand Tool Box’s training curriculum was initially created to provide a “MBA” level learning experience for marketing professionals.

We expanded our training curriculum to respond to the emerging need of internal brand building. The central focus in the development of these workshops was to bring the power of brand building to a broader audience, both in terms of cross-functionality within larger organizations and a wider range of company sizes.

These workshops use a pragmatic approach to brand. This breakthrough in corporate training content enables a broad range of employees to engage in corporate strategy and develop individual relationship-building skills.

Our training workshops are the result of proven instructional design techniques and the subject matter expertise of our senior consultants’ two decades of experience from working with the world’s leading companies. Thousands of business professionals from some of the world’s most respected companies in 23 countries have benefited from our workshops.

Why does it matter?

Our training curriculum provides our clients with another “tool” to enhance their brand-building competency. We believe smarter clients are better clients.

From a practical perspective and up until recently, there was very little brand management curriculum available in colleges and universities, even in MBA programs. So for many years we filled that void for clients and in public training forums.

Finally, effective internal brand building is not achievable without having access to practical and relevant training that makes brand personally relevant. Brand training is a new tool for marketers and HR professionals to help an organization create and perpetuate customer-centric alignment—the backbone of customer engagement.

The Power of Brand Alignment

How do we do it?

Brand Tool Box has a number of different brand training workshops and delivery options. We build customized curriculum leveraging our database of brand-related content and reference sources.

Training Applications

The Brand Tool Box Internal Brand-Building Program has been used in many different organizational development applications.

• Leadership Development: Executives have learned how to apply the principles of personal brand to enhance their leadership skills. As an example, understanding the power of perceptions can have a significant impact on their ability to lead individuals and teams.
• Customer Service Training: The key to successful customer service is developing a trusting relationship between customer service representatives and the customer. Brands are trusting relationships and personal brand training provides an innovative, interesting set of skills focused on developing loyal relationships – a perfect fit for customer service professionals. Moreover, customer service interactions can have a big impact on the organization’s brand. Implementing a Brand Tool Box Internal Brand-Building Program will help align customer service representatives’ actions with building a strong brand for an organization.
• Team Building: Brand alignment training is based upon aligning the strengths of individuals with the goals of an organization or team. Brand Tool Box Internal Brand-Building Programs have proven to be a very effective and energizing team-building experience for teams across all functions.
• Sales Training: Sales people are much more successful when they have strong, trusting relationships with their customers. The Brand Tool Box Personal Brand Training has been used with hundreds of sales professionals to improve their relationship-building skills. In addition, the personal brand message has been used with thousands of successful sales people at sales meetings and recognition events.

The proven instructional design of the internal brand-building workshops and innovative content has enabled business professionals across many different functions improve their relationship-building skills. You can find more information on our individual training workshops here.

Brand Tool Box^® Internal Brand Leadership Workshop

The Brand Tool Box Internal Brand Leadership workshop is a half-day workshop designed specifically for an executive audience to enhance the leadership skills of the participants. This fast-paced workshop will provide seasoned senior managers with a fresh perspective on brand.

The workshop will provide the senior managers with the tools to act as energetic brand leaders inside the organization. They will learn how to take their increased knowledge of their organization’s brand platform and help others in the organization apply it. In addition to a new understanding of how the organization can build a stronger brand, each executive will learn personal brand techniques to enhance their own leadership style.

This proven workshop design is split into four modules:

• Module One: Personal Brand
• Module Two: Business Brand
• Module Three: The Organization Brand
• Module Four: Brand Leadership

After participating in this executive-level workshop, senior managers will:

• Understand their personal brand and how to enhance their leadership skills within their organization.
• Learn a contemporary and practical perspective on internal brand building and its role in brand success for an organization.
• Learn the details of the organization brand.
• Provide a framework to engage employees to live the organization’s brand by consistently demonstrating behaviors congruent with the organization’s brand values.
• Learn to use brand strategy to drive business objectives.

The workshop has a short pre-workshop assignment that includes reading all or portions of Be Your Own Brand and completing the Brand Tool Box Personal Brand Handbook. This practical, hands-on executive workshop will create a team of brand leaders, the first and fundamental step in the inside brand-building process.

Brand Tool Box^® Brand Alignment Workshop

Employees can’t be told to live the brand—it just doesn’t work that way. At the core of every strong brand is an organization that is engaged and passionate about the way it makes a difference for its customers. Strong brands and sustainable customer loyalty starts inside the organization and is fueled with an engaged team of employees. Internal brand building is all about engaging employees on their terms about how they make a difference for customers and other team members.

The Brand Tool Box Brand Alignment workshop is proven to engage employees through an innovative training experience that helps individuals discover alignment between their personal brand and the brand of the organization.

The workshop employs the innovative concepts of personal brand based upon the best selling book Be Your Own Brand.

This powerful workshop integrates a meaningful personal development experience with a focused organizational development outcome. The content and instructional design of the workshop makes the learning engaging and relevant on a personal and professional level. This workshop is divided into three fast-paced modules and structured using contemporary instructional design techniques for effective learning and practical application.

The three modules are:

• Module One: Personal Brand
• Module Two: Business Brand
• Module Three: The Organization Brand

After attending the workshop, participants will be able to:

• Understand the concept of personal brand and how it can improve their relationship building skills.
• Learn how their brand contributes to building stronger customer relationships.
• Apply the personal brand skills to improve relationships with customers, team members and in all aspects of their life, strengthen their brand to be more personally successful.

Contact us to learn more about our brand training workshops.