What is it?

The Brand Tool Box Executive Coaching program gives individuals the confidence to achieve more of what is important to them by being more of who they are. As a part of our program, individuals learn how to use the power of positive perceptions to ensure that other people understand their strengths. Our certified executive coaches will also show individuals how to make sure they get credit for the real difference they make for others. The Brand Tool Box Executive Coaching program can be used as a part of corporate leadership development activities or on an individual basis. The Power of Personal Brand executive coaching is segmented into two logical phases:

Personal Brand Discovery

This phase is a series of activities designed to help clients develop their authentic personal brand platform and gather feedback from others to assess the strengths and weaknesses of their personal brand.

Personal Brand Management Framework

The second phase takes what was learned in the discovery phase and addresses gaps between the brand the client wants to be and the brand that others say they are. The set of activities in the Personal Brand Management Framework creates an action plan for more meaningful coaching sessions. The Power of Personal Brand enables coaching opportunities with clients around the following topics:

• Understanding and maximizing the power of positive perceptions.
• Gaining clarity about the brand they are and achieving more by being more of who they are.
• Leveraging the strength derived from a brand that is distinctive, relevant, and consistent.
• Building trust with others by making a difference in relationships.
• Empowering them to become more authentic, expanding their possibilities.

The Power of Personal Brand coaching framework is an effective process that can be easily understood and embraced by a diverse set of individuals.

Why does it matter?

The Power of Personal Brand coaching program is designed for coaching executives, high-potential leaders, small business owners, and achievement-oriented individuals. The Power of Personal Brand provides coaches with a set of tools and an engaging process for helping clients discover their authentic self and gain clarity in how they make a difference in their relationships. At the core of the Power of Personal Brand process is the belief that when an individual embraces authentic personal brand as an operating principle, the universe of strong, positive relationships is expanded and the possibilities for achievement become so much larger.The potential payoff for embracing the notion of personal brand is based on whether one views personal brand as an image-polishing strategy or as a framework to get credit for how an individual uses their values and beliefs to make a difference for others. The Power of Personal Brand is not about self-packaging or promoting, it’s about authenticity and being more effective in building, repositioning, and leveraging relationships to achieve the things that matter most to each individual.

How do we do it?

Getting certified to use the Power of Personal Brand tools and coaching process will prepare you as a coach to use a powerful source of differentiation to attract new clients and expand your role with clients. For coaches new to the business, the tools will enable you to differentiate your practice. For experienced executive coaches, the development and assessment tools can be easily integrated into your established coaching process and style. The two-day session is an interactive experience that will provide you with coaching tools you can use immediately. In addition to learning a new coaching competency, you’ll be able to apply the personal brand principles to build a stronger brand for your practice. Through the certification session you’ll learn how to coach clients in:

• Understanding the principles of having a strong authentic personal brand.
• Leveraging the power of perceptions and repositioning perceptions held by individuals.
• Defining a personal brand platform to be authentic, distinctive, relevant, and consistent.
• Understanding what it takes to have a great personal brand platform.
• Analyzing their perceptions feedback to understand how these perceptions impact their abilities.
• Assessing the gap between the brand they want to be and the brand they are to others.
• Managing the gap and changing behaviors to build on their strengths in relationships.
• Aligning their personal brand with their organization’s brand.

Brand Tool Box conducts certification sessions on a scheduled basis throughout the year.