Tag Archives: alignment

Are Strong Personal Brands Hypomanic?

I recently completed writing the expanded and updated version of Be Your Own Brand (to be released in January 2011). So for the last few months I have spent time reflecting on how my perspective on personal brand has evolved … Continue reading →

The meaning behind customer engagement

What do customer engagement and employee engagement have in common? And why does it matter? Hint: The relationship between these two things will help senior managers make a cognitive connection between “the soft stuff” or business intangibles, and hard tangible … Continue reading →

How Personal is Your Organization’s Brand Strategy?

There are brands that are personal and then there are personal brands. At the core of every brand strategy is an objective to create a personal connection with a brand. Organizations create brand identities that represent and remind customers of … Continue reading →