Tag Archives: brand ethos

Corporate Swagger – It’s more important than you think

“We have lost our swagger.” This was the response from a CEO of one of our clients as we were discussing his perspective on why their once powerful brand had waned. I followed up by asking him, “How has that … Continue reading →

The Real Brand Inside the Brand

Truly great brands are few and far between. These great brands are in a class by themselves. For starters, these great brands consistently maintain their relevance as markets change through time. In addition, these standout brands consistently outperform competitors and … Continue reading →