Tag Archives: brand strategy

How Personal is Your Organization’s Brand Strategy?

There are brands that are personal and then there are personal brands. At the core of every brand strategy is an objective to create a personal connection with a brand. Organizations create brand identities that represent and remind customers of … Continue reading →

Is it a Halo or a Smokescreen?

The Halo Effect, by Phil Rosenzweig, is the business book that has been a long time in coming. I love this book. As far as business books go it is a page-turner. If you don’t own it yet (or haven’t … Continue reading →