Tag Archives: Brand
Leadership Platform 2.0: Fostering Customer-Centric Leadership
“The purpose of business is to create a customer.”
Are Strong Personal Brands Hypomanic?
I recently completed writing the expanded and updated version of Be Your Own Brand (to be released in January 2011). So for the last few months I have spent time reflecting on how my perspective on personal brand has evolved … Continue reading
The meaning behind customer engagement
What do customer engagement and employee engagement have in common? And why does it matter? Hint: The relationship between these two things will help senior managers make a cognitive connection between “the soft stuff” or business intangibles, and hard tangible … Continue reading
Authentic Personal Brand: The Road Less Traveled
The virtues of truth and honesty are at the core of becoming a strong authentic personal brand. When an individual embraces authentic personal brand as an operating principle, the universe of strong, positive relationships is expanded and the possibilities for … Continue reading
Using Your Authentic Personal Brand to Become a More Effective Leader
Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading
Is it a Halo or a Smokescreen?
The Halo Effect, by Phil Rosenzweig, is the business book that has been a long time in coming. I love this book. As far as business books go it is a page-turner. If you don’t own it yet (or haven’t … Continue reading
Words that Matter
While cleaning out my briefcase I came across an article that was worth re-reading. The article is titled “Can You Say What Your Strategy Is?”, written by David J. Collis and Michael G. Rukstad, published by Harvard Business Review. In … Continue reading
The Iceberg from HR’s Point of View
In this post I suggested using the metaphor of an iceberg to better understand the whole of brand building. The essence of the blog entry suggested that effective brand building required a dual effort, represented by the two parts of … Continue reading
Corporate Brand – A Framework for Developing a Corporate Relationship Strategy
Success in business is all about relationships. The ability to leverage key relationships is an outstanding performance driver for all successful businesses. There are many relationships that impact an organization’s performance: relationships with employees, customers, distributors, strategic partners, prospective customers, … Continue reading
When it comes to brand, what do Marketing and HR have in common? An iceberg!
We all know the tried and true metaphor of the iceberg that reminds us of the importance of taking into account what’s under the water to get a deeper understanding of the whole situation. Many marketing and human resources executives … Continue reading