Is Your Marketing Brand Changing?

Is Your Marketing Brand Changing? As marketing managers have become brand managers and marketing communication managers are becoming “content marketing managers,” are corporate communications executives soon to become the CIBBO (chief internal brand building officer)? I am not trying to conjure up some sort of Dilbert-esque cynicism about job title inflation that might be taking

Learn More

Emotional Connection – Inside and Outside

Emotional Connection - Inside and Outside Developing a strong brand is about creating an emotional connection with a consumer. Right? This brand axiom seems to be the first lesson that marketing professionals learn. How to get there and how you know when you arrive at that coveted relationship status is a whole other topic. To

Learn More
18471 Farmstead Circle, Eden Prairie, MN 55347 | info@brandtoolbox.com | 612.338.5009