Tag Archives: employee engagement
The meaning behind customer engagement
What do customer engagement and employee engagement have in common? And why does it matter? Hint: The relationship between these two things will help senior managers make a cognitive connection between “the soft stuff” or business intangibles, and hard tangible … Continue reading
Posted in Blog, Corporate Brand Building |
Tagged alignment, Brand, customer engagement, employee engagement, internal brand building |
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Personal Brand From a Different Perspective continued
This is a continuation of the previous interview with a Spanish interviewer.
Posted in Blog, Personal Brand Building |
Tagged authenticity, employee engagement, personal brand |
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Words that Matter
While cleaning out my briefcase I came across an article that was worth re-reading. The article is titled “Can You Say What Your Strategy Is?”, written by David J. Collis and Michael G. Rukstad, published by Harvard Business Review. In … Continue reading
Posted in Blog, Corporate Brand Building |
Tagged Brand, brand platform, customer leadership, employee engagement, leadership platform |
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