Tag Archives: leadership

Leadership Platform 2.0 – A practical example

This is a short little ditty describing a real-life illustration of a concept I presented in a recent blog. While I was catching up on my unending stack of business magazines I came across an article that illustrated a simple … Continue reading →

Using Your Authentic Personal Brand to Become a More Effective Leader

Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading →

Is it a Halo or a Smokescreen?

The Halo Effect, by Phil Rosenzweig, is the business book that has been a long time in coming. I love this book. As far as business books go it is a page-turner. If you don’t own it yet (or haven’t … Continue reading →

Brand is Gaining Wide Acceptance

Brand has evolved into a business management concept that has broad-based application and approachable to all types and sizes of organizations. It is becoming the business discipline of focusing the organization’s resources, talents and commitments to deliver what’s important to … Continue reading →

Brands Ownership was Expanding

It became clear that an evolution in brand building was underway when we were retained by one of the most respected retailers to develop a chain-wide initiative to build a portfolio of “owned brands,” product brands owned and managed by … Continue reading →