Tag Archives: perceptions

Perceptions: Are You a Fish or a Squirrel?

The difference between who you really are and how different people perceive you can make a difference in how you perceive yourself. Confusing? Let me try and explain this conundrum.

Using Your Authentic Personal Brand to Become a More Effective Leader

Strong relationship skills are a common trait of effective leaders. In their relationships with others these leaders are admired because they add something special in the relationship, that is to say they have a distinctive point of view that can … Continue reading →

Learning About Perceptions Saves a Marriage!

Sounds like a tabloid headline doesn’t it? Our organization, Brand Tool Box has been conducting workshops on personal brand and the power of perceptions for years. Believe me, you hear a lot of stories about how relationships changed after the … Continue reading →

“It isn’t what they say about you, it’s what they whisper.” – Errol Flynn

Errol Flynn’s profound insight speaks volumes about perceptions.  It is an insight that every business professional that cares about their brand should heed and keep top of mind.  Perception may be the most important of all the tenets that comprise … Continue reading →

It Takes Honesty to Build a Strong Brand

Brand is about truth and honesty.  When an organization (or an individual) embraces brand as an operating principle it opens itself to the opportunities that result from an honest relationship with its customers and marketplace at large.