Strong brands are not about being different… it’s about the difference you make.
— Excerpt from Be Your Own Brand
Brand Tool Box is a unique professional services organization, combining world-class brand expertise and organizational development best practices to help organizations improve their brand-building competency.
We know brand inside and out, and we know how to make it real for any organization.
We don’t design logos or create advertisements. Instead, we provide valuable insights; develop powerful strategies; and enhance our clients’ corporate brand-building competency skills. Since 1984, our clients have benefited greatly from our singular focus. Everyone at Brand Tool Box is committed to delivering ingenious solutions that build loyal relationships.
Brand Tool Box is focused on helping companies improve their organizational brand-building competency. Our proven, pragmatic approach has been successful in every industry, regardless of the brand experience of the organization or its executives. Our pioneering work in internal brand building has enabled our firm to truly create a highly regarded, innovative approach to corporate brand building.
From our decades of experience we’ve learned that brand = culture. Organizations that have built admired brands, regardless of size, age, or marketing budgets, have one thing in common: their cultures are aligned, engaged, and energized about how the organization makes a distinctive difference for its customers.
Corporate brand building is two-thirds organizational development and one-third marketing.
Our focus is to make the concept of brand a more accessible and useful business management tool for our clients by:
- Helping our clients make a direct link between brand and the real-world benefits of growing stronger relationships with their customers.
- Creating a common language about brands and brand building within their organization.
- Having a lasting impact on the way our clients relate to their marketplace.
In addition to brand expertise, we bring a pragmatic sensibility, flexible working style, fresh perspective, and sense of humility to our work. With Brand Tool Box, you’ll benefit from working with a team of experienced brand professionals who will provide you with the knowledge and tools to integrate brand as a business discipline to help grow your business.