In the midst of a revolution in higher education, the Education Management Corporation (EDMC) found itself in a situation where students, their families, and others increasingly questioned the value of “traditional” higher education.
EDMC wanted to establish a strong national brand that would enable the organization to capitalize on this growth opportunity. More importantly, EDMC wanted to find a way to engage their staff and faculty in a manner that created a supportive learning environment at all touch points with current and prospective students.
Brand Tool Box worked with EDMC to develop brand strategies and implement an internal brand-building program for two of their academic institutions, Argosy University and South University.
Before developing and implementing a new brand strategy, a large-scale research project, both qualitative and quantitative, was undertaken.
We then guided EDMC in creating a strong brand platform by developing and implementing a robust internal brand-building program across Argosy University and South University campus locations.
All staff and faculty received in-depth training that connects their functional activities in a manner that enhances student relationships at each interface.
Argosy University and South University now have functional means to build the brand relationship with their students and channel partners.