Ready to Start Internal Brand Building? Here are 5 Things to Make You Look Smart Any and every organization can learn and benefit from a proactive internal brand-building program. By learning more about internal brand building, any organization can uncover and energize the hidden brand power that resides inside its culture. In this cramped blog
Learn MorePurpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices. A
Learn MorePerceptions are reality and being perceived accurately has a big impact on anyone's success, self-confidence and overall happiness. That’s not an opinion - it’s based upon proven science. How you are perceived is not random and you have much more control than you might think. Scientists have discovered that people with certain traits are naturally
Learn MoreThe Inside Story of the Brand Building 80/20 Rule Marketing professionals’ perspective on brand is twisted which ties their brand- building ideas up in knots. This perspective shows its limitations when marketers attempt to convince senior management of the strategic importance of building a strong brand and of course providing more resources in support of
Learn MoreBuilding a Bridge is “The Way” to a Stronger Brand (This is the first in a series describing an innovative brand building process known as internal brand building and how it is being used by organizations to leverage the unique strengths of “the organization’s way” to become and sustain being the brand of choice in
Learn MoreUnbranding the Word Brand “In a world where the words new and fresh are relentlessly repeated on every product label, the name of the sales technique is getting old and stale. Where is the ad-Übermensch, the creative Ogilivy, who will put forward a new moniker for the name of the atmospheric marketing game? The time
Learn MoreBrand Mutuality – A Perspective on Today’s Brand Building In less than 20 years, personal brand has become the Zeitgeist of the way individuals think about their professional life and, central to that ethos, young business professionals have drawn a line in the sand vowing never to surrender their personal brand equity to any company.
Learn MoreEvery CEO Is an Enthusiastic Brand Supporter, If You Help Them Make the Right Connections I have learned through my 30 years of working with clients that when you help executives make the right connections about brand they become enthusiastic supporters. When cast in the proper context, brand becomes a powerful leadership strategy. At the
Learn MoreBrand Stewardship – An Individual Sport Brand Stewardship. Sounds like a lofty ideal. Frankly, in some ways it almost seems like a notion that is out of synch with our world today. Stewardship is a long term concept trying to survive in a world with a short attention span. But thinking of it that way
Learn MoreYour CEO Wants to Learn More About Brand, So Stop the Blah, Blah, Blah “The truth of religion [lies] within the human capacity to experience it.” – William James Brand is the religion of marketing. How executives experience the impact of brand on their business determines its relevance to them. Let’s take Chuck Berger,
Learn MoreLeadership Presence – Substance Powers Style Leadership presence is an intangible factor that amplifies a leader’s effectiveness. Leadership presence is earned authority and is comprised of two parts. There is presence that is shown, emphasizing a leader’s style when interacting with others. The other component is the presence that is felt, the expectation that the
Learn MoreMastering the Power of Perceptions Perceptions are reality and being perceived “accurately” does impact everyone’s success, self-confidence, more trusting relationships, less stress and overall happiness. That’s not an opinion – it’s based upon proven science. Yet it’s also a proven fact that most individual’s authentic qualities are not well understood or perceived by others.
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