Long Term Care Learns About its Brand

Long Term Care Learns About its Brand Recently I was asked to lead a panel to share best practices for building a strong brand in the long-term care and affordable housing category at a national event hosted by Leading Age, the leader and advocate for the industry. The dialogue was preceded by the presentation of

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It’s Time for a Brandversation!

It's Time for a Brandversation! I think it is time to begin a pragmatic conversation about brand, let’s call it a “Brandversation.” I am talking about having an on-going practical and interesting conversation about brand that we all can learn from and enjoy. The good news is that there are a lot people talking about

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