In Professional Services Two Strong Brands Equal One Stronger Brand

In Professional Services Two Strong Brands Equal One Stronger Brand In the professional services category, which brand is more important? Is it the personal brand of the associate or the brand of the firm? The simple answer is both because they both represent important relationship connections with a client. The challenge is in the relative

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When Can a Strong Personal Brand Become a Limitation?

When Can a Strong Personal Brand Become a Limitation? Believe it or not there are a number of situations where having a strong brand can adversely impact an individual or an organization. I was reminded of such a situation recently while enjoying a conversation over dinner with friends of mine. One of the friends (let’s

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A Brand Opportunity Hidden in Plain Sight

A Brand Opportunity Hidden in Plain Sight If a marketer were handed a new brand to use in their marketing mix that wouldn’t impact their budget, how much would it increase the ROI of their marketing? What if a sales leader was given an innovative tool that would enable salespeople to build brand loyalty that

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LinkedIn – Personal or Corporate Brand Building Tool?

LinkedIn - Personal or Corporate Brand Building Tool? Four million new users a month! That’s a number that struck me during a recent conference call with a few marketing and sales executives from LinkedIn. (More on the call later.) The fact that LinkedIn has become the dominant business professional social media channel is conventional wisdom.

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